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ARF University: Principles Of Advertising Research

October 2, 2012

432 Park Avenue South - 6th Floor
(Park Between 29 & 30)
New York 10016

Tuesday, October 2, 2012
ARF Office: 432 Park Ave. South (b/t 29th & 30th), NYC

Principles of Advertising Research:
Using Research to Build Effective Advertising Campaigns
A foundational course designed to develop expertise in every aspect of the advertising research process.

The course includes:
- Building an Effective Advertising Strategy
- Translating Advertising Objectives into Research Plans
- Pre-Testing Creative Execution
- Media Measurement and Media Use Trends
- Assessing In-Market Performance: Tracking and Post-Testing
- Evaluating Advertising ROI
- Winning Hearts and Minds: Presenting Your Results

Breakfast and lunch is included, and attendees are invited to join us for a networking reception

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