ARF University: Principles Of Advertising Research

October 2, 2012

The ARF
432 Park Avenue South - 6th Floor
(Park Between 29 & 30)
New York 10016


Tuesday, October 2, 2012
8:30am-5:30pm
ARF Office: 432 Park Ave. South (b/t 29th & 30th), NYC

Principles of Advertising Research:
Using Research to Build Effective Advertising Campaigns
A foundational course designed to develop expertise in every aspect of the advertising research process.

The course includes:
- Building an Effective Advertising Strategy
- Translating Advertising Objectives into Research Plans
- Pre-Testing Creative Execution
- Media Measurement and Media Use Trends
- Assessing In-Market Performance: Tracking and Post-Testing
- Evaluating Advertising ROI
- Winning Hearts and Minds: Presenting Your Results

Breakfast and lunch is included, and attendees are invited to join us for a networking reception

Download registration form | Save to Outlook | Questions? Email Ronni@TheARF.org .

To register, you must be signed into the website.

Logon:   Password:   

IMPORTANT: We may already have your information in our records. If you are not sure whether you have a logon and password, please click on here and enter your e-mail address before creating a new account.

You must be signed in before registering