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Shopper Insights Event
Omnichannel Retail: Breaking the Online-Offline Silos for ONE Shopping Experience<\b>
Hosted by comScore
The omnipresence of internet access and hasty growth of e-commerce/m-commerce is spurring retailers and advertisers to break down silos between online and offline shopping to create a single experience for their customers.
During this one-day event, The ARF is gathering Industry leaders to hear about best practices and case studies on integrating multi-platform shopper data & insights to create a unified shopper strategy.