Sign into My ARF



Remember me next time.

Forgot your logon or password?

Create an account

Research Quality + Mobile Joint Forum

August 21, 2014

432 Park Avenue South, 6th Floor
Between 29th And 30th Streets
New York 10016

Time: 2:30-4:30PM (reception to follow)

THE MEASUREMENT MANDATE: Interpreting Quality in Mobile Research

Ready or not to embrace the future, more and more consumers are taking surveys on smartphones and tablets that were intended for large computer screens in the home. This poses a challenge to data and research quality, but also presents an opportunity to capture unique insight in ways that only the mobile platform can. Buzzwords like "passive," "locative," and "emotive" are harbingers of new and transformative approaches, some very rich with insights.

Renee Smith - Kantar
Juliana Smith Holterhaus - Lumi
Tom Bassett - MindSwarms
Ashmeed Ali - Yahoo

Renee Smith • Kantar
Juliana Smith Holterhau • Lumi
Tom Bassett • MindSwarms
Mark Menig • True Sample
Panel moderated by George Terhanian • The NPD Group

Save to Outlook | Download registration form | Questions? Email .

To register, you must be signed into the website.

Logon:   Password:   

IMPORTANT: We may already have your information in our records. If you are not sure whether you have a logon and password, please click on here and enter your e-mail address before creating a new account.

You must be signed in before registering