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Industry Leader Forum

November 30, 2012

Time & Life Building • New York City
1271 Avenue Of The Americas
(Between 50th & 51st)
New York 10020

As so many of us were and still are affected by Superstorm Sandy, the ARF will be donating 5% of each event registration to the American Red Cross Disaster Relief Fund to help victims in the tri-state.

Registration Fees:
ARF Members: $695
Non-members: $995

How do marketers extract the unique consumer insights we need to achieve competitive advantage when consumers are less willing to engage in survey research than ever before? How do we take advantage of newly available comprehensive retail data to drive shopper insights to levels we have never experienced before?

Expect a lively discussion as we break into moderated groups to challenge the status quo. Take part in this industry-wide collaboration to define, recommend, experiment with, and lead research into the future.

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