Bentley Reserve - San Francisco
301 Battery St.
San Francisco 94111
***Standard Registration Rates***
ARF Members: $695
How do marketers extract the unique consumer insights we need to achieve competitive advantage when consumers are less willing to engage in survey research than ever before? How do we take advantage of newly available comprehensive retail data to drive shopper insights to levels we have never experienced before?
Expect a lively discussion as we break into moderated groups to challenge the status quo. Take part in this industry-wide collaboration to define, recommend, experiment with, and lead research into the future.
More Information: http://thearf.org/ilf-2012-2.php