600 Battery Street
San Francisco 94111
Social media platforms are generating millions of daily users, billions of minutes of social interaction, and endless daily connections and shares among users. While there is a tremendous amount of social interaction, are we evaluating these interactions with the right social KPIs and analytics?
At this exclusive member event, Fox Broadcasting Company and trueAnthem will share their research that shows that there are more effective methods of measuring than traditional online metrics, and demonstrate what they found to be the "right" social KPIs.
Judit Nagy - VP, Digital Analytics, Fox Broadcasting Company
Chris Hart - CEO, trueAnthem