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Seizing The Future: Women Charting The Course Ahead

September 17, 2013

ARF Office
432 Park Avenue South, 6th Floor
New York 10016


9:00 - 9:30am EST Breakfast will be served
9:30 - 10:30pm EST Presentation

Seizing the Future: Women Charting the Course Ahead
Latest results from Women, Power & Money, a study tracking the lives, lifestyles and marketplace impact of women. Early waves of the study documented the emergence of women as the CEO of most American households. Wave 5 finds that she continues to grow into leadership roles - in the home, workplace and marketplace - and she is increasingly focused on the future as economic anxiety eases. We explore the advertising implications of trends in women's identities, generational dynamics, and how women and men view each other. It also details her marketplace influence, brand preferences and decision-making dynamics in 12 product/service categories. Wave 5 is based on more than 4500 interviews in five countries (US, UK, Germany, France and China); this presentation will focus primarily on gender dynamics and trends among women in the U.S.

Save to Outlook | Questions? Email Kelly@TheARF.org .

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