1:00pm - 2:00pm Eastern
According to the MIT Technology Review, Social TV is one of the 10 most important emerging technologies. But where are we in terms of social TV audience metrics? To determine if social media can increase TV viewership, an experiment needs to be conducted where "cause" is specifically tied to the subject matter. At this webcast we will discuss how social media can increase TV ratings and establish best practices for the industry to come together and validate.