How Strong Is The Pull Of The Past?

July 9, 2014

How Strong is the Pull of the Past? Measuring Personal Nostalgia Evoked by Advertising

Time: 1:00-2:00PM ET

John B. Ford - Professor of Marketing and International Business, Old Dominion University
Kathryn LaTour - Associate Professor of Services Marketing, Cornell University
Michael S. LaTour - Visiting Professor and Editor, Services Marketing, Cornell University
Altaf Merchant - Associate Professor, University of Washington, Tacoma

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