1:00pm - 2:00pm Eastern
J Walker Smith of the Futures Company and David Tiltman, Content Development Director of Warc, will discuss practical steps a brand can take to adapt its marketing strategy to a fast-changing consumer. The session will use Warc's database of global best practice to examine how brands are responding to the rise of the 'enraged consumer' and to the opportunities of the 'Kinship Economy,' and what effective marketing will look like in the future.
Presenters: J Walker Smith, Executive Chairman, The Futures Company
David Tiltman, Content Development Director, WARC