Impact Of Original Content Programming On Brand Affinity
October 9, 2013
1:00pm - 2:00pm Eastern
SDL will walk you through a case study of how this can be done in a rapidly changing industry-the online entertainment industry. Learn how adding original content as a point of differentiation for live streaming sites such as Netflix and Hulu has directly impacted their brand in this heated industry competition. Find out which of the brands is driving brand advocacy from their original programming.
What you'll learn: An effective way to measure the impact of innovative program development on brand affinity - Best practices for using social intelligence to inform your brand strategy - A new methodology for measuring your efforts and their effect on the end-to-end customer experience
Lisa Tanaka - Research Director, Professional Services, SDL
Stacey Megoloff - Social Research Analyst, SDL
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