How Google And Amazon Are Changing The Game.
October 17, 2013
1:00pm - 2:00pm Eastern
Retailers have had to readjust their media mixes, with more and more looking towards television and new digital channels to reach their audiences. Online retailers like Amazon have started to replace traditional brick-and-mortar stores, and Google has leveled the playing field. To increase revenue, the key for retailers lies in delivering the right message at the optimal time and place, to the correct target.
In this webcast, learn why data-driven thinking matters and how to grab the most attention without spending the most money. Get insights on: How to optimize your promotional calendar - Best practices for maximizing Google product listing ads - How to measure and find the best TV ad placement - The truth about email vs. social media in the consumer's path-to-purchase
Jon Swallen - CRO, Kantar Media Ad Intelligence North America
Beth Snyder Bulik - Reporter, AdAge
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