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Bringing The Consumer Back Into The Mix: Part 2

October 23, 2013

1:00pm - 2:00pm Eastern
Bringing the Consumer Back into the Mix: Using Agent-Based Modeling to Power Marketing Mix Optimization Part 2

Fundamental shifts in the consumer marketing landscape have created a demand for better ways to understand both consumers and the marketing used to influence them. Today, the number of options available to connect with consumers has exploded - each with unique measurements, resulting in the need for a transformation in the way marketing mix modeling is handled. This is the second webinar in a three-part series on agent-based modeling that will focus on: ThinkVine agent-based model setup and assumptions - How we build and configure an agent-based model - Benefits to using agent-based modeling for marketing mix

Presenter: Jason Taylor, VP Research and Development, ThinkVine

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