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Analyzing The Entertainment Shift To Streaming Services

October 30, 2013

1:00pm - 2:00pm Eastern

Join Kara Clark, Senior Ethnographer at SDL, as she walks you through an analysis of how traditional cable and satellite companies can combat cord cutting and even offer consumers greater value, by understanding what drives the switch.

She'll discuss:

A new, proprietary approach to measuring and driving content engagement strategies using social data
An innovative, real-time approach to analyzing industry trends
Best practices for cable and satellite companies in terms of retaining their customer base in this new and ever changing entertainment landscape

By using predictive social measures we will reveal the most important trend in entertainment right now, cord cutting and its effects on established companies.

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