235 2nd Street
6th Floor, Quasar Room
San Francisco 94547
Discovering Emerging Consumer Markets and Business Opportunities
Growing a business often requires discovering unmet consumer needs, creating new products and services, and developing new markets. Many companies are very good at business and competitive analysis, but lack intelligence about new demand. This hands-on workshop teaches how to identify new opportunities using data that is accessible and approaches to analyzing it that make the best use of your insights and experience. You'll leave with a new tool that is applicable to a variety of questions that will help you and your team contribute to the growth of your brand and business.
Presenter: Steve Rappaport, Director, Knowledge Solutions, The ARF