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ARF On Demand
Mon, May 22, 2017
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Publications
2 Special Issues of Journal of Advertising Research
SPECIAL PACKAGE: Journal of Advertising Research 50th Anniversary Special Edition (March 2011) and Journal of Advertising Research “What We Know About Advertising” Special Edition (June 2009) (print versions)

Order both of these Special Editions of the Journal of Advertising Research and save 25%.

Member price: $ 150.00
Non-member price: $ 150.00
Your price: $ 150.00


50th Anniversary Journal of Advertising Research, March 2011
(print version)
The Journal of Advertising Research is celebrating its 50th Anniversary with a very special issue, with analysis, practitioner insights and classic excerpts on 14 topics, including the Internet, globalization, user-generated content, mobile, and audience research among others.

From its first issue, the Journal has sought to tap into the past to provide insight into the future. And, every once in a while, it makes sense to pause, take stock, and search for enduring meta-truths about the practice of research. In this Special Edition, 40+ internationally renowned academics and industry leaders share analysis and insights from a unique body of work.

If you are interested in purchasing multiple copies, please contact us at jar@thearf.org

Member price: $ 125.00
Non-member price: $ 125.00
Your price: $ 125.00


A Special Issue of Journal of Advertising Research June 2009
(print version)
"What We Know About Advertising"
A Special Issue of the Journal of Advertising Research featuring 21 papers devoted to 'empirical generalisations', based on an invitation-only conference at held at the Wharton School, University of Pennsylvania in December 2008. As the advertising environment rapidly changes and becomes more complex, it becomes easier to make mistakes and the penalties for doing so rise. In this context is essential to review existing knowledge about advertising and distinguish it from myth. We know more than we tend to think: the focus is on fundamental knowledge, empirical generalizations with long 'use-by' dates that hold across a wide range of known conditions. Such knowledge is practically useful in four main ways:
  • starting point for developing advertising strategy,
  • initial set of tentative rules that management can follow,
  • benchmarks providing insight into the consequences of change,
  • guide for future research.


If you are interested in purchasing multiple copies, please contact us at jar@thearf.org

Member price: $ 75.00
Non-member price: $ 75.00
Your price: $ 75.00


Digital & Social Media in the Purchase Decision Process
Digital and Social Media in the Purchase Decision Process

This groundbreaking white paper reports research findings on how consumers use digital and social media as they consider and make purchases. It answers:
  • " How do digital and social media inform the brands being considered by consumers?"
  • " What impact do social networks have on consumers' purchases?"
  • " What are the differences between industries in terms of consumers' use of digital and social?"

Member price: $ 0.00
Non-member price: $ 499.00
Your price: $ 499.00


Discovering the Streaming Audio User
Discovering the Streaming Audio User: An ARF Research Initiative

Today's audio landscape provides an unparalleled and still-growing multitude of content offerings. Consumers, empowered by technology, expect to gain access to this content across a widening range of devices. Our topic, streaming audio, illustrates this evolution. This paper aims to supply you with information that helps you with business decisions surrounding this growing medium.


Member price: $ 0.00
Non-member price: $ 299.00
Your price: $ 299.00


Engagement: Definitions and Anatomy
(electronic version)
This first volume in the ARF engagement white paper series initiates the conversation in viewing engagement as a critical advertising paradigm to replace GRPs in the 21st century.

Member price: $ 0.00
Non-member price: $ 129.00
Your price: $ 129.00


Experiential Marketing: A Master of Engagement Research
(available for sale in electronic copy only)
Experiential Marketing: A Master of Engagement Research on How Engaging Events Pay, synthesizes and extends the studies sponsored by the Event Engagement Consortium to determine how B-to-C event sponsorship and B-to-B trade shows integrate with other marketing activities in creating brand demand.

Member price: $ 0.00
Non-member price: $ 129.00
Your price: $ 129.00


FOQBrief 1: Overlap, Duplication, and Multi Panel Membership
The objective of this first Foundations of Quality (FoQ) Study Knowledge Brief is to provide clarity by delineating the concepts of panel overlap and duplication, and assessing the impact on data quality. There is much concern in the research arena that "it’s all one big panel with heavy responders doing all the surveys" - with few facts to guide judgments or opinions. Our study provides the fact-based empirical evidence the industry is seeking.

Member price: $ 0.00
Non-member price: $ 199.00
Your price: $ 199.00


FOQBrief 2: Response Data Quality
This second Knowledge Brief discusses findings from the Foundations of Quality (FoQ) Study that prove that while multi-panel membership is a reality, there is little evidence that it impacted data quality to any significant degree. Tangentially, 'years on the internet' and 'hours per week on the internet' had no significant impact on data quality that could be found. Survey length, demographics, and people's attitudes towards surveys, however, were more likely to discriminate good or bad survey taking behavior that does impact data quality. Using a metric developed from the design of the survey, called the Bad Behavior Score (BBS), a series of models was developed which clearly captured the influence of survey length, demographics, and attitudes on 'good or bad' survey taking behavior. This metric (the BBS) was also used to create rules for determining the optimal number of surveys taken by age/gender.

Member price: $ 0.00
Non-member price: $ 199.00
Your price: $ 199.00


FOQBrief 3: Inter Study Comparability and Benchmark Analysis
The objective of the third Foundations of Quality (FoQ) Study Knowledge Brief is a Benchmark Analysis as a way to study the repeatability conditions within and across online panels. Benchmarking is the process of comparing the quality of a specific process or method to another that is widely considered to be an industry standard or best practice. The result is often a strategic, tactical, or metrics solution for making adjustments or changes in order to make improvements. Benchmarking may be a one-time project, but is often treated as a process in which organizations continually seek to challenge and improve their practices. Benchmarking can also be used to test the reliability, or the consistency, of a set of measurements or of a measuring instrument. There are two forms: the measurements of the same instrument over time (test-retest), or in the case of more subjective situations, such as personality or trait inventories, whether two independent raters give similar scores (inter-rater reliability). The FoQ study was designed to address the first form of reliability (test-retest).

Member price: $ 0.00
Non-member price: $ 199.00
Your price: $ 199.00


Foundations of Quality 2.0: Launching What We've Learned
Presentation from the ARF's Symposium on FOQ2 initiative.

Member price: $ 0.00
Non-member price: $ 499.00
Your price: $ 499.00


Learning from Winners
Looking across 10 years and 100 David Ogilvy Award Winners, this book's chapters analyze case studies that reflect the Ogilvy ideal - the application of market research and measurement techniques that directly support advertising that increases brand demand and sales, improves the likelihood that customers will consider and purchase brands, and strengthens brand equity.

more info
Member price: $ 23.97
Non-member price: $ 39.95
Your price: $ 39.95


Items 1 - 12 of 23

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2 Special Issues of Journ...
50th Anniversary Journal ...
A Special Issue of Journa...
Digital & Social Media in...
Discovering the Streaming...
Engagement: Definitions a...
Experiential Marketing: A...
FOQBrief 1: Overlap, Dupl...
FOQBrief 2: Response Data...
FOQBrief 3: Inter Study C...
Foundations of Quality 2....
Learning from Winners
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