ARF on-Demand

Social Media and Multicultural Consumers
Recorded Date: Thursday October 6, 2011 during Advertising Week 2011

Speakers:
Jennifer Batchelor - Social Media Strategist, Zubi Advertising
David Burgos - Vice President, Client Service, Millward Brown
Tania Cameron - Senior Manager CRM, Kraft Foods
Jason Crain - Direct Sales, Account Manager, Google
Jon Gibs - SVP Analytics and Insight, Nielsen
Adam Lavelle - iCrossing
Lisa Mabe - Founder | Principal, Hewar Social Communication

After your order is placed you will receive an e-mail with a link and password to view the recorded event.

Three Birds, One Stone: Google Consumer Surveys

ARF Members: FREE
Non-Members: FREE

After registering you will receive an e-mail with a link and password to view the recorded event.

Recorded Date:
Tuesday, May 15, 2012
9:30-11:00am EASTERN

Launched to the public in March, Google Consumer Surveys provides an efficient method for conducting online consumer research that employs a unique model built around an ecosystem of Researchers, Publishers, and Consumers. Come learn about the product and survey methodology, and hear examples of how companies have leveraged Google Consumer Surveys to help make business decisions with their customers' preferences and opinions in mind.

Presented by:
Monica Plaza & Jon Sadow - Business Development, Google Consumer Surveys

Pharma Marketing: State of the Industry in 2011

Registration Fees:
ARF Members: FREE
Non-Members: FREE

After registering you will receive an e-mail with a link and password to view the recorded event.

Recorded Date:
October 26, 2011
12:00-1:00pm EASTERN

The webcast is a state-of-the-industry package on trends in pharma marketing. It's been about 15 years since DTC advertising restrictions were loosened and the marketing of prescription drugs went from $0 to a $4 billion industry. We'll look at the advertising and marketing trends over the past few years, where are we now, and what the future might hold, including:
- healthcare reform and its potential impact
- pharmaceutical advertising trends and marketing on the web and in social media
- the rise of retail pharmacies in the marketing chain

Presented by:
Beth Snyder Bulik - Reporter, Advertising Age
Richard Fielding - Chief Client Officer, Kantar Media North America